by Michele DeFilippo | Jan 9, 2016 | Book Marketing Plan, Book reviews, Business Development, How to Self-publish a Book, Publishing Business, Self-publishing for professionals, Title Writing & Back Cover Copywriting, Writing
Resolutions are meant to be broken. Still, the beginning of the year is a great time to incorporate some new practices into your routine, particularly if you’re having trouble completing your manuscript, want to self-publish your book but are resisting the notion for...
by Michele DeFilippo | Jul 6, 2014 | Book Cover Design, Book Cover Evaluation, Book Marketing, Title Writing & Back Cover Copywriting, Uncategorized
This last blog post in our three-part series on book cover design talks about working with a book cover designer. But before we do that, let’s briefly discuss how to know if your book cover will work to make your book a success. Well, after the writing is done, it’s...
by Michele DeFilippo | Jun 23, 2014 | Book Cover Design, Book Marketing, Title Writing & Back Cover Copywriting
Potential readers tend not to buy when they can’t discern quickly from the book cover what the book is about. As we talked about in the first part of this blog series on book covers, the main title, subtitle, graphic or photograph – and the colors and fonts – must...
by Michele DeFilippo | Jan 20, 2014 | Guest Posts, Title Writing & Back Cover Copywriting
Choose a title for your book at least as carefully as you would select a given name for your firstborn child. – Nat Bodian, How to Choose a Winning Title Getting someone to pick up your book—even just to glance at the cover—is a monumental task. They have to...
by Michele DeFilippo | Dec 30, 2013 | Publishing Business, Title Writing & Back Cover Copywriting
Self-Publishing Question #51 of 52: Why is it important to think of my book publishing endeavor as a business? You are the publisher and you have a product to sell: your book. You’ve invested hundreds of hours developing your product and hundreds—if not thousands—of...
by Michele DeFilippo | Dec 23, 2013 | Book Cover Design, Book Marketing, Publishing Business, Title Writing & Back Cover Copywriting
There is no science for choosing a “good” title; even the definition of a “good” title is questionable. Many titles break the guidelines for being “good,” yet go on to be bestsellers (really, what does To Kill a Mockingbird say about the book?). Likewise, there is no...
