As you may recall, in our previous blog post we asked four questions to help you evaluate and improve your online presence. These questions are:
1. Who is your audience?
2. Are you blogging?
3. Who is talking about you?
4. Are you doing too much?
In this week’s blog we address the second question of “Blogger’s Block,” just as nasty as writer’s block and perhaps more insidious as it can crop up weekly, every time you sit down to blog, giving you an excuse for not communicating with your community of readers.
To avoid Blogger’s Block, you need to know your audience—the members of your online community. Knowing who you are addressing in your blog will help you avoid not knowing what to write about. “Who Is Your Audience” is the first question you must ask yourself when seeking to improve your online presence; read about it here.
We suggest using an editorial calendar, a calendar devoted to what you will post on your blog and when. Your editorial calendar can look like a regular calendar or agenda; you can download pages off the Internet or buy a pocket calendar to use for planning your blog posts. You can even install an editorial calendar plug-in on your WordPress website.
As the first step in creating your editorial calendar, decide how often to post. You don’t need to blog daily; weekly is plenty. Choose a day of the week and be consistent. Blogging weekly leaves you space in your week to post spur-of-the-moment articles to your blog should you wish to respond to a pressing current event.
In your calendar, mark any special dates that you feel require a special blog post, such as historical events, holidays, anniversaries and the like that would be applicable to your audience.
Next, brainstorm a list of topics that your readers will find appealing. Keep this list on your smartphone or computer so that you have it handy and can add to it should inspiration strike throughout your day. Take those topics and turn them into article titles. You might get two or three articles out of one topic.
Now plug these article titles into your calendar. Aim to have a couple of months scheduled; now you’ll never be stuck for something to write!
In our next blog post, we’ll talk about how to increase your audience.